Many site owners have never even touched their robots.txt files, but let’s be honest – in the past, that has been okay. It has always been just a tiny file chatting with Googlebot about which pages not to index
When you’ve looked at the source code of your website and spotted an odd chunk of text that starts with something like application/ld plus JSON, that would be called schema markup
Some years ago, attracting traffic was about being ranked on Google and people clicking your link. Nowadays, many people are turning to ChatGPT, Perplexity, and Google AI Overviews for answers rather than using search engines. And here comes the kicker.
Search engines are evolving really quickly, and to be honest, every couple of months, we…
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