Everyone hopes that their company will be discovered when ChatGPT or Google AI is asked a question, yet not everyone knows why certain pieces of content get chosen while others remain unnoticed entirely
Many site owners have never even touched their robots.txt files, but let’s be honest – in the past, that has been okay. It has always been just a tiny file chatting with Googlebot about which pages not to index
When you’ve looked at the source code of your website and spotted an odd chunk of text that starts with something like application/ld plus JSON, that would be called schema markup
The notion of digital cleanliness is rarely discussed around dining tables, yet it may very well be one of the most overlooked considerations when it comes to visibility in AI searches.
Thinking that being cited in one AI would make you automatically be considered for all platforms is far from the reality of how these work
Some years ago, attracting traffic was about being ranked on Google and people clicking your link. Nowadays, many people are turning to ChatGPT, Perplexity, and Google AI Overviews for answers rather than using search engines. And here comes the kicker.
Search engines are evolving really quickly, and to be honest, every couple of months, we…
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